Golden One Credit Union 

Prior to this campaign, Golden One Credit Union had no brand. They had ads featuring a mascot and discount promotions. We knew their cooperative philosophy was their real strength, their real brand, and the real story needing to be told. The new brand anthem, Stronger Together, was well-received in 2013—a few years before it appeared as a slogan in a presidential election. It was amended shortly thereafter to reduce any confusion.

Television

Outdoor